18 Practices in web designing & development that are followed by the best companies in the industry

When starting a business, we all look toward that industries leader and try to find out how we can be like them. We get inspiration from what they have achieved, analyze how they do what they do and be as much as success, if not more, as them.

When we look toward the best web designing & developmentcompanies, we see a pattern of practices that almost all of the leaders of this industry follow. There are practices that are indicators or guides, proven in the test of time, that they are effective.

As a firm that is just tipping its toe in the web designing& development industry, these following practices can be a surefire way to ensure that your client receives a quality end product.

Capture Domain

The domain is important, getting the perfect domain is crucial. Many businesses have trouble capturing the right domain because a lot of companies can operate using a similar name.  The shorter the domains name the better, but the domain should be properly representative of your business.

Organized Website

The website that you will create, as a web designing &development company, needs to be a perfect showcase of your talent. The best way to do that is to categorize, organize and make sure that everything in the site is in the right place and no content or object is out of context.

Unnecessary Pages

The pages of the website should do what they are meant to do. They are created to convey the proper information to the clients, so that they can see what they are getting into. No page should just contain 4-5 lines in them. The best thing to do is to only have pages that not only have relevant information, but also is organized to relay ample information.

Simple, Fresh & Unique

Clients prefer a simple site which is easy to navigate and gives a unique & fresh feel to the site. As a web designing &development company, that has recently set up shop and is unsure about what should be their opening pitch to the client, this is a good starting point.

Sites that are Fast & Easily Accessible

Building websites that are easy to get access to, and take minimal amount of time will always beat one that is slow and clunky. Focus on developing lighter sites that will load rapidly and give access to people to certain disabilities.

Proper use of White Space

There are the bests, and then there are the rests! The rests don’t know what to do with what they have and waste it. However, the best webdesigning & development companies utilize what they have, mainly, white space or negative space. Always keep a symmetrical white space around the content to provide extra readability.

CMS

Drupal, Magento, Joomla, WordPress; these are just some of the most popular Content Management Systems (CMS) out there.  Some companies specialize in Joomla, whereas another might specialize in several. The best way to decide which one is the best fit for you is to look at your resources. Don’t go overboard, and master what is possible by you.

Language

Programming language is the DNA of a website. It defines what your capacities are and what you can achieve. But unlike DNA, codes can be modified in the future. Unless you have to rewrite the whole code, that is. Before the development process, choose the write the most effective language that will satisfy the clients’ requirements.

Focus on Illustration & Images

As a designer you would always want the website to be a masterpiece. But there are other ways to create a masterpiece without bulking up the site, mostly using light illustration and images that magnify the harmony of the site.

Avoid Flash

Flash is outdated. Using flash on your website is now like kicking a dead horse. The best thing to do right now is to forego of flash and take on HTML for integrating videos and animation.

Enthralling Content

Content has always been the master attracter. A lot of new web designing & development companies overlook the value of content when building websites for their clients. As a result most crash and burn before lifting off. However, the best ones out there know how valuable it is to possess resources to create compelling content. In order to establish a foothold, a sophisticated content resource is invaluable.

Interactive & Responsive Design

Even if your company has the best web designer available, if the website isn’t fully responsive, it will flop.  Always make sure that the designed website is, with the help of the developers, are interactive and fluidly responsive.

Blogging

Blogging is a great source for attracting organic visitors. People have questions they want answers to, and thank god they have Google. Google redirects these people to sites that have what the people are looking for. Focus on strong blogging. It will result in Google directing people to your company and generating more organic leads.

Absolute SEO

If people can’t find you on the web, no one will hear about you. ‘If it exists, it’s on the internet’. One of the top priorities as a webdesigning & development company will be to get provide absolute SEO for your own company site.

Mobile Optimization

Since the rise of massive use of smartphone, any website that you will build must also include sweet mobile optimization. If the site you create isn’t properly optimized, or if you don’t integrate it, your company will attain a bad reputation as ‘out of touch’ with the running trends.

Continuous Testing

One of the most important tasks for developers is testing; making sure everything is a ‘go’. Consistent testing on every step of the way to developing Is needed to ensure that the final product you will delivers won’t create a hassle for the client.

Co-ordination between teams

In each and every step of the way, from clients specifying what they want to website going live, co-ordination between the front-end and back-end team ensures a smooth process, which is without miscommunication.

SRS

SRS, or Software Requirement Specification, is a document that collects the requirements and expectations of the client from your company. This can be a checklist that you should use to avoid misunderstanding between you and your client.

Following the right steps is important for any business. The best and the brightest in this industry got to where they are by being the innovators of these practices and following them.

These practices are bread and butter for any web designingand development company that is vying to be the best there is, as well as, providing solid ground for up-and-comers in this industry.

New practices are important to stand out from the crowd. You can also check out the upcoming trends that will determine who will be the next best web design & development company.