When starting a business, we all look toward that industries
leader and try to find out how we can be
like them. We get inspiration from what they have achieved, analyze how they do
what they do and be as much as success, if not more,
as them.
When we look toward the best web designing & developmentcompanies, we see a pattern of practices that almost all of the leaders of this
industry follow. There are practices that are indicators or guides, proven in
the test of time, that they are effective.
As a firm that is just tipping its toe in the web designing& development industry, these following practices can be a surefire way to
ensure that your client receives a quality end product.
Capture Domain
The domain is
important, getting the perfect domain is crucial. Many businesses have trouble
capturing the right domain because a lot
of companies can operate using a similar name. The shorter the domains name the better, but
the domain should be properly representative of your business.
Organized Website
The website that you will create, as a web designing &development company, needs to be a perfect
showcase of your talent. The best way to do that is to categorize, organize and
make sure that everything in the site is in the right place and no content or
object is out of context.
Unnecessary Pages
The pages of the website should do what they are meant to
do. They are created to convey the proper information to the clients, so that
they can see what they are getting into. No page should just contain 4-5 lines
in them. The best thing to do is to only have pages that not only have relevant
information, but also is organized to relay ample information.
Simple, Fresh & Unique
Clients prefer a simple site which is easy to navigate and
gives a unique & fresh feel to the site. As a web designing &development company, that has recently set up shop and is unsure about what
should be their opening pitch to the client, this is a good starting point.
Sites that are Fast & Easily Accessible
Building websites that are easy to get access to, and take
minimal amount of time will always beat one that is slow and clunky. Focus on
developing lighter sites that will load rapidly and give access to people to
certain disabilities.
Proper use of White Space
There are the bests, and then there are the rests! The rests
don’t know what to do with what they have and waste it. However, the best webdesigning & development companies utilize what they have, mainly, white
space or negative space. Always keep a symmetrical white space around the
content to provide extra readability.
CMS
Drupal, Magento, Joomla, WordPress; these are just some of
the most popular Content Management Systems (CMS) out there. Some companies specialize in Joomla, whereas
another might specialize in several. The best way to decide which one is the
best fit for you is to look at your resources. Don’t go overboard, and master
what is possible by you.
Language
Programming language is the DNA of a website. It defines
what your capacities are and what you can achieve. But unlike DNA, codes can be
modified in the future. Unless you have to rewrite the whole code, that is.
Before the development process, choose the write the most effective language
that will satisfy the clients’ requirements.
Focus on Illustration & Images
As a designer you would always want the website to be a
masterpiece. But there are other ways to create a masterpiece without bulking
up the site, mostly using light illustration and images that magnify the
harmony of the site.
Avoid Flash
Flash is outdated. Using flash on your website is now like
kicking a dead horse. The best thing to do right now is to forego of flash and
take on HTML for integrating videos and animation.
Enthralling Content
Content has always been the master attracter. A lot of new
web designing & development companies overlook the value of content when
building websites for their clients. As a result most crash and burn before
lifting off. However, the best ones out there know how valuable it is to
possess resources to create compelling content. In order to establish a
foothold, a sophisticated content resource is invaluable.
Interactive & Responsive Design
Even if your company has the best web designer available, if
the website isn’t fully responsive, it will flop. Always make sure that the designed website
is, with the help of the developers, are interactive and fluidly responsive.
Blogging
Blogging is a great source for attracting organic visitors.
People have questions they want answers to, and thank god they have Google.
Google redirects these people to sites that have what the people are looking
for. Focus on strong blogging. It will result in Google directing people to
your company and generating more organic leads.
Absolute SEO
If people can’t find you on the web, no one will hear about
you. ‘If it exists, it’s on the internet’. One of the top priorities as a webdesigning & development company will be to get provide absolute SEO for
your own company site.
Mobile Optimization
Since the rise of massive use of smartphone, any website
that you will build must also include sweet mobile optimization. If the site
you create isn’t properly optimized, or if you don’t integrate it, your company
will attain a bad reputation as ‘out of touch’ with the running trends.
Continuous Testing
One of the most important tasks for developers is testing;
making sure everything is a ‘go’. Consistent testing on every step of the way
to developing Is needed to ensure that the final product you will delivers
won’t create a hassle for the client.
Co-ordination between teams
In each and every step of the way, from clients specifying
what they want to website going live, co-ordination between the front-end and
back-end team ensures a smooth process, which is without miscommunication.
SRS
SRS, or Software Requirement Specification, is a document
that collects the requirements and expectations of the client from your
company. This can be a checklist that you should use to avoid misunderstanding
between you and your client.
Following the right steps is important for any business. The
best and the brightest in this industry got to where they are by being the
innovators of these practices and following them.
These practices are bread and butter for any web designingand development company that is vying to be the best there is, as well as,
providing solid ground for up-and-comers in this industry.
New practices are important to stand out from the crowd. You
can also check out the upcoming
trends that will determine who will be the next best web design &
development company.
